Design Portfolio
HRD Press Magazine Ad
HRD Press is a Human Resources publisher with a huge range of products. They offer access to their content online. With one purchased license, a customer can view, edit, print, and customize hundreds of books. Their assessments are also online, so that HR departments can purchase access and allow employees to take the assessments in real time. The ad ran inside the back cover of the very popular Training magazine, and announced these online systems, with an offer for free access. There was a huge amount of copy to include, but careful use of boxes, gradated background colors, and imagery break it up so that it's easy to digest.
JLove Print Ad
This grayscale ad needed to be sexy but respectable. The model and pose are perfectly suited to those ends and a full range of shades are used to draw attention.
State Street Chiro Sign
To drum up business, this chiropractic office printed this sign large scale and posted it in the window of their offices in busy downtown Northampton, MA. It "pops" off the page and to grab potential new patients' interest.
Pantalon Album Cover
I designed the full album cover (front, back, inserts, and the CD design itself) for this electronic musician. The industrial sound is reflected in the image. The marble is an interesting element. The marble and its shadow were assembled from two different photographs.
Wedding Invitation Map Card
When this bride and groom tied the knot, they wanted to make sure their guests knew not just how to get to the ceremony, but how to find other local attractions. They included with their invitations this two-sided card with directions to each event location and a map that shows other attractions as well.
Chiropractic Postcard
This is one in a series of cards designed for a chiropractor who announced her services as part of a new year's campaign.
Knights of Columbus brochure
The Knights of Columbus opened a beautiful banquet hall. This two-sided, tri-fold brochure is designed so it can be sent in the mail or handed out. The photos show off the new facility, and sample floor plans demonstrate layouts for events. There is a lot of information, but it is arranged into clear sections that make it easy to take in.